Technology Firms

Good technology wins only in combination with well-honed, relentless marketing programs. Sales skills alone can win some deals, but getting the right message to the targeted audience is what builds a brand and conveys a strong image.

We advise emerging technology firms and develop go-to-market strategies for new products, clearly define competitive positioning and value propositions, determine optimal distribution channels, develop strategies for growth, design marketing campaigns, build brands and presentations, and much more.

Brigantine can also advise European technology vendors as they enter the North American market. We are experienced in structuring and negotiating all types of alliances, including licensing agreements and M&A transactions.